SaaS dashboard guide
SaaS KPI Dashboard Metrics
A useful SaaS KPI dashboard connects revenue growth, retention, acquisition cost, and cash efficiency. Do not track numbers in isolation when they affect each other.
Recurring revenue
MRR, ARR run rate, new MRR, expansion MRR, contraction MRR, churned MRR
Retention
Revenue churn, gross revenue retention, net revenue retention
Acquisition efficiency
CAC, CAC payback, monthly gross profit per customer
Capital efficiency
Burn multiple, net burn, net new ARR, Rule of 40
Dashboard order
Put MRR and net new MRR first, then retention metrics, acquisition efficiency, and cash efficiency. This order keeps the dashboard close to the way SaaS economics usually move: revenue base, revenue movement, customer durability, growth cost, and operating runway.
Calculate the metrics
Use the calculator hub to estimate the major SaaS dashboard metrics and export results for planning notes.